Back of Shoe Wall (BOSW)

Back-of-Shoe Wall

BOSW: 1-sided print

BOSW Stock: 12pt C1S Cover

Not in all stores; these appear on the backs of shoe walls in select stores and generally face out toward the mall

Number of panels varies

BOSW graphics are generally accompanied by accent panels

Keep BOSW accents simple, not busy; less is more

Design for 6; if more repeat

Prepare final art to match exterior dimensions shown in white space area. Prominent messaging, graphics, and/or imagery should reside within the Safe Zone specifications.