Typography

Guidelines – General

Sale messaging should align with Finish Line brand typography standards.

Type should be highly visible using contrasting colors such as white against dominant red backgrounds.

When speaking to sale product or categories, lead with the percentage off or markdown using Knockout 49.

Guidelines – Sale Categories

Headline Primary font should be combined proportionally with Headline Secondary font to create messaging hierarchy.

Sale categories should lead with markdown followed by the category or call out.

Specific type size can can vary proportionallybased on layout and composition.

Example

Guidelines – Asterisks

Asterisks need to be included on any creative asset which messages a deal or percentage off. They should appear after the deal, but before any additional messages.

Asterisks must be set in the same font as the deal.

For print assets, asterisks should be 25% smaller than the font size used for the headline. Example: If headline is 40pt, then asterisk is 30pt. Position asterisks to top align with the rest of the message. Do not add any additional ‘superscript’ settings.

For digital assets, asterisks should be set to the same size as the deal copy font.

Example

Guidelines – Superscripts

For print assets, superscripts should be used for all deals associated with a specific price call out.

Any superscripted characters should be set in the same font as the rest of the price.

All ‘$’ should appear as a superscript.

For prices with a decimal, ie: $24.99, both the ‘$’ and ‘99’ should appear as a superscript. The period used to indicate the decimal point is removed.

Superscripts should be 33% smaller than the font size used for the headline or price. Example: If headline is 24pt, then superscripted characters should be 16pt.

Position superscripts to top align with the rest of the message.

Do not add any additional ‘superscript’ settings.

For digital assets, superscripts should not be used.

Example Uses