General Considerations
Over 80% of our emails are opened on mobile. Optimize for this experience by using simple and clear images, legible type targeted for these devices, and straightforward layouts with primary content in a single column.
Messages should be concise with a clear call to action.
Specifications
Details:
Asset must be 600 px wide, with variable height
Dimensions are consistent for desktop, tablet and mobile
File:
Individual Image Size: JPG 500kb max, GIF 1mb max
Format: JPG and GIF
Provide final creative without header and footer contextual elements.
Type specifications:
Headline: Knockout 49, 44 px minimum
Subhead line: Arial, 22 px
Legal/Handle: Arial, 16 px
CTA: Arial, 18 px
There should be 30px of padding between text elements.
Allow for at least 60 pixels of padding between any clickable area to help the user avoid mis-tapping on mobile devices.
Naming convention:
FNL_Date_Campaign_Project Name_Date_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_Email_600x_v1.jpg)
