In-Grid Promo Cartridge

General Considerations

The purpose of an in-grid promotion is to enhance the shopping experience by augmenting customers’ product exploration by directly associating promoted styles and promotions with grid items.

The desired customer action is to drive the customer forward through the purchase funnel to PDP or a more relevant category.

Messages should be short with a clear call to action.

Simple visuals that focus on a single product are more successful for this placement. Handles should not be placed within the creative for this placement.

Static Asset Guidelines

Naming convention
FNL_Date_Campaign_Project Name_Date_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_InGrid_245x390_v1.png)

Dimensions
Banner must be 245 x 390 px
Dimensions are consistent for desktop, tablet and mobile

File
Size: 500kb max
Format: PNG and GIF

Type specifications
Headline character count max per line: 12 characters
Headline character count max: 36 characters
CTA character count max: 20 characters
Headline: Knockout 49, 30 px
CTA: Arial, 13 px

Mobile Placement

Live Text Cartridge Guidelines

Banner must be 245 x 390 px.
Dimensions are consistent for desktop, tablet and mobile
Background Image File Size: 500kb max
Background Image File Format: PNG, GIF
Text is intended to be live text
Neutral brand color

Type specifications:
Headline character count max per line: 12 characters
Headline character count max: 36 characters

CTA character count max: 20 characters
Headline: Knockout 49, 30 px
CTA: Arial 13 px

Bottom Aligned Text Position:

Responsive PDP Guidelines

Dimensions are consistent for desktop, tablet and mobile
Designer should default to lifestyle/on model photography over PDP if possible
Background color/texture should be complementary to the shoe