Special Content HP Banner Cartridge

General Considerations

The purpose of the special content homepage banner cartridge is to bring awareness to exclusive launches and/or events, such as early access opportunities or homepage takeovers.

The banner should not drive customers away from the path to purchase, except in storytelling scenarios where we may link to the blog.

This placement can be used in conjunction with a homepage hero asset in a complementary way, but should never be duplicative of the creative used in the hero.

Mobile Homepage Banner Cartridge

Guidelines

Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Versions.filetype
(Ex: FNL_120919_Vapormax_HPBanner_Mobile_613x142_v1.png)

Dimensions:
Banner must be 613 x 142px

File:
Background image file size: 400kb max
File format: PNG and GIF

Desktop/Tablet Homepage Banner Cartridge

Guidelines

Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_HPBanner_Desktop_1213x303_v1.png)

Dimensions:
Banner must be 1213 x 303px

File:
PNG background image file size: 700kb max
GIF/MP4 background image file size: 2mb max
File format: PNG, GIF, and MP4

GIF Tablet Homepage Banner Cartridge

Guidelines

Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_HPBanner_Tablet_997x242_v1.gif)

Dimensions:
Banner must be 997 x 242px

File:
Background image file size: 1mb max
File format: GIF