Campaign Timeline

Beginning of the Quarter
List of seasonal campaign support delivered from brand partner.
List of seasonal proposed “brand created” landing pages for the season delivered.
Finish Line will review the list and respond in 2 business days as to which campaigns we will feature and where – goal is to minimize the creation of assets that are not relevant.

35 Days to Launch
Brand provides all final tools for Finish Line created landing pages

28 Days to Launch
Brand provides all final tools for brand created landing pages

21 Days to Launch
Finish Line clarifies defined locations for toolkit assets.
Finish Line clarifies consumer path for toolkit assets.
Finish Line clarifies specific requested CTA language for creative.

14 Days to Launch
Specific email tools / assets delivered

7 Days to Launch
Static files delivered

Additional Notes

If timeline or asset criteria requirements are missed, Finish Line will create own assets.
If assets are not performing, Finish Line will discuss with brand replacement, adjustment or minimization timing.