Corporate Logo System


Guidelines

The Corporate Logo System is meant to strengthen the connection between Finish Line customer facing art and internal client art. This creates a structured system that reinforces our position as an organization intent on clear communication.
Partial system shown here. Full system available in Downloads.


Corporate Logos

Finish Line logo leads the way but visual emphasis remains on program name. Uppercase Knockout 49 adds visual uniformity across a variety of program title names. Each icon includes a primary headline and supporting subhead.


Customer-Facing Corporate Logos

 

Intranet Logo


Brand Partner Logo Lockup