Launch Product

Shot on black reflective surface.

Men’s style should be shot by itself profile, toe to the left. Use the left shoe (so the Nike logo appears as a check mark).

If a family shot is required: use 1 men’s and 2 kids’ styles to show the range in sizing. Never shoot all 5 styles together.

Shoes should be styled with a uniform silhouette in mind. Tongues should all be the same height and laces tucked inside of the shoe.

Laydown

Styling should highlight the distinctive visible qualities of the product.

Products should be grouped and organized in a complimentary fashion.

Use lighting to enhance product fabric, textures, and patterns.

Shadows should appear naturally cast onto the surface which the products are shot to communicate logical dimension.

Background surfaces and textures can be used to complement the product and enhance the story.

Props can be used sparingly on occasion to enhance the product story.

On Model

Shot against 9 ft white vinyl.

Styling should stay within brand and adhere to our merchandising principles. If a brand specific option doesn’t exist, supplement with unbranded basics.

6 images total shot for each apparel item:

Shot 1 – Body towards camera, weight on either left or right foot, face pointed to the left or right, arms/hands to side making sure not to cover logos.

Shot 2 – Torso to the right, pop out right knee, hands down, left arm back making sure not to cover logos.

Shot 3 – Left back shot, hands down at side, female hair over right shoulder, chin to the left.

Shot 4 – Right back shot, female hair on other left shoulder, look to the right.

Shot 5 – Detail (pocket, logo, zipper, extra feature not visible in the standard shots).

Shot 6 – Detail (pocket, logo, zipper, extra feature not visible in the standard shots).