Mid-Grid Promo Cartridge

General Considerations

The purpose of a mid-grid promotion is to enhance the shopping experience by providing relevant promotional or shipping messages within the product grid.
The desired customer action is to drive the customer forward through the purchase funnel to PDP or a more relevant category.
Messages should be short with a clear call to action.
This placement is intended to be utilized as a text-only cartridge.

Naming convention:
FNL_Date_Campaign_Project Name_Date_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_InGridPromo_20171031_893x200_v1.jpg)

Static Asset Guidelines

If delivered as a static asset, here are the required specifications:
File Size: 500kb max
File Format: JPG

Mobile Dimensions:
613px width, variable height (not to exceed 150px)

Tablet Dimensions:
790px width, variable height (not to exceed 150px)

Desktop Dimensions:
1080px width, variable height (not to exceed 150px)

Responsive Cartridge Guidelines

This is a responsive cartridge, which requires the following information in order to be built:
Background color: must be within brand color palette
Border color: must be within brand color palette

Type specifications:
Headline: Knockout49 30px
Sub-head: Arial 18px – desktop/mobile
Body copy: Arial 13px
CTA size: Arial 13px
Headline: 40 characters
Sub-head: 60 characters
CTA: 20 characters
Legal text: 50 characters

Mobile Specifications

Desktop/Tablet Specifications