Navigation Promo Cartridge

General Considerations

The purpose of a navigation promotion is to enhance the navigation shopping experience by elevating key products within navigation categories.

Messages should be short with a clear call to action.

Simple visuals that focus on a single product are more successful for this placement. Logos and handles should not be placed within the creative for this placement.

Mobile and Desktop Navigation Promo Cartridge

Structure
Gender + Brand name (if any) + name of grid or product.
We should never need to mention more than one brand name.
We should never need to feature product names in trend tile copy.

Do’s
Nike Basketball >
Women’s Nike Air Max >
Nike JDI >

Mobile Placement

Dimensions:
Banner must be 220×240 px
Dimensions are consistent for desktop, tablet and mobile

File:
Background image file size: 200kb max
File format: PNG

Type specifications:
Text is intended to be live text below the tile

Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Version.filetype
(Ex: FNL_120919_Vapormax_NavPromo_Cartridge_220x240_v1.png)

Responsive Cartridge Guidelines

Dimensions:
Banner must be 220×240 px
Dimensions are consistent for desktop, tablet and mobile

File:
Background image file size: 200kb max
File format: PNG

Type specifications:
Text is intended to be live text below the tile
CTA character count max: 30 characters
CTA: Arial 13 px

Responsive PDP Guidelines

PDP must be centered within 220×240 dimensions

Dimensions for PDP: 190 px wide

Dimensions are consistent for desktop, tablet and mobile

PDP should have grounding shadow

Designer should default to lifestyle/on model photography over PDP if possible

Background color/texture should be complementary to the shoe