Merchandising Principles

Rule #1
Nike products must only be featured with other Nike products.

Rule #2
Jordan products must only be featured with other Jordan products.

Rule #3
On non-sale focused creative, if the laydown or on-body apparel can be seen in any way as one single outfit, all products included must be one brand regardless of the brand.

Rule #4
On sale focused creative, all brands including Nike can be included together in the promo. Please consider MAP restrictions for specific Nike products.

Rule #5
If the apparel or footwear are presented as a cross-brand collection, the creative should include all non-Jordan / non-Nike brands.

Rule #6
At times it’s necessary to support our key items with additional products outside of our offering to maintain cultural relevance and consumer authenticity.
In these cases:
Use as many items as possible from our buy to support the genuine consumer look. For the non-buy items, use item types that are completely outside of our buy – jeans, leather jackets…etc. Shoot the look with the visual focus on our “in buy” articles. Use cropping to deemphasize the non-buy items.

Rule #7
If the creative is clicking through to a cross brand grid, the CTA must very clearly outline the collection and expectation to the consumer.

Rule #8
Promos can click through to a grid of products across all relevant brands, regardless of the brand featured in the creative.

Rule #9
When featuring a pack of footwear, the headline must refer to the product pack name and the CTA is required to say  “shop collection.”

Product Decision Tree

To further clarify these rules, you may use the below flow chart. This will guarantee that all products selected to be featured in creative abide by the above criteria. Please also consider Rules 6-9 above for merchandising and messaging guidelines.