Category Navigation

General Considerations

The purpose of a category navigation promotion is to enhance the navigation shopping experience by elevating a key product within the navigation categories and visualizing the category as a whole.

Category titles should be direct for ease of user journey.

Simple visuals that focus on a single product are more successful for this placement and user engagement. Logos and handles should not be placed within the creative asset.

Specs/Guidelines:
Image dimensions: 272 x 272px
File Size: 200kb max
File Format: JPG

Naming convention:
FNL_Date_Campaign_ProjectName_Deliverable_Spec_Version.filetype
(Ex:FNL_061421_adidas_App_Categories-Nav_272x272_v1.png)