Tile Cartridge
General Considerations
The purpose of the tile cartridge is to enhance the shopping experience by inspiring the customer. The desired customer action is to inspire, generate interest, and promote exploration to generate awareness of the latest and greatest products and brands.
There are 3 types of promotional stories that can utilize the tile cartridge, a Platform, a Category, and 1 Collection.
Headlines should be short with a clear call to action.
Simple visuals that use lifestyle imagery are more successful for this placement. No copy should be placed within the creative. Logos should be placed within the specified safe zone within the template.
Guidelines
Structure
Gender + Brand name (if any) + name of grid or product
Shop Now > or Shop Collection >
We should never need to mention more than one brand name. We should never need to feature product names in trend tile copy.
Do’s
Nike Basketball
Shop Now >
Women’s Nike Air Max
Shop Now >
Nike JDI
Shop Collection >
Don’ts
Nike & adidas Running
Shop Now
Nike Basketball ft. LeBron XVI & Kyrie 5
Shop Now >
Specifications
Mobile Placement
Desktop Placement
Dimensions:
Banner must be 601×736 px.
Dimensions are consistent for desktop, tablet and mobile
Character Counts
Headline character count max: 20 characters
CTA character count max: 10 characters
Headline: Arial Bold, 13 px
CTA: Arial Regular, 13 px
Handle: Arial Regular 13px, 10px from bottom corner
File:
Background image file size: 500kb max
File format: PNG & GIF
Type specifications:
Text is intended to be live text below the tile
Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Version.filetype
(Ex: FNL_120918_Vapormax_Tile_Cartridge_601x736_v1.png)
